SEO Case Study, Melbourne Australia

A question I am often asked is ‘Can I do my own SEO?’. It is a very fair question given the amount of overheads small businesses have these days. The short answer is – Yes! In fact, anyone can learn SEO. But there are factors to take into consideration before deciding if this is the right way forward for your business.

Below is a case study about a small business who approached me with this question, and the steps we took to ensure they were able to confidently optimise their own website on an ongoing basis.