The best SEO- or search engine optimisation, brings with it abundant quantities of qualified visitors to your website. We are search engine optimisation specialists, and we create the best seo plans to achieve two things:
- a strong flow of relevant, organic traffic to your website
- authority status for your website within the subject(s) addressed
Let's look at the art and science of attracting the right visitors first.
If you are in the fitness industry, you'll need to optimise your website for a precise topic- not just the word "fitness". Someone who types the word "fitness" into a search engine could be searching for
- fitness training
- fitness equipment
- fitness advice
- fitness clubs
- fitness forums
among other things.
What people type into a search engine is not necessarily exactly what they are looking for, and you'll soon come to understand this, when you start reading your web logs or web analytics.
Search Engine Optimisation and Relevant Content
If you think that all traffic is good, and the more traffic the better, you'll need to think again. If a visitor lands on a page of your website after a search engine referral and hits the "back" button of their browser, then it's a signal that the page did not provide the content they were expecting. This is known as a "bounce".
Achieve Online Authority Status
With the correct optimisation, your website will have very few "bounces"- and your trust rank in the search engines' eyes will go up. As your trust rank grown, your website's authority grows, and you gain a stronger hold on the position within the search engine results pages.
You'll soon find that as your website's authority status strengthens, your long-tail search queries will increase, and this will compound the flow of traffic to your website.