It’s July- and we’re thinking of Christmas. How does this work with search engine optimisation? Businesses need to think about Christmas sales and plan early. Most people don’t go past page 1 of organic search results, and if you’re not there when they are shopping, you might as well not be anywhere. Of course some businesses are exempt- convenience stores, petrol stations. the local baker- but almost all other businesses need something to bump their rank up a page or two- or even more!
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